Talk to the Elephant - Designing Learning for Behavior Change
Event Details
This session is part of the Design for Deeper Learning Annual Series hosted by Nancy Bacon Consulting. More information about the two additional sessions:
- Using Stories to Expand Learning (Oct 24)
- Leveraging AI for Content Creation and Campaigns in Nonprofit Learning (Nov 14)
As a learning designer, what do you do when people know they need to wear their safety glasses, add to their retirement savings, update their client records, finish their compliance training, or submit their expense reports on time, but they still aren’t doing it?
This session will explore how to design with principles and models from behavioral science. We will examine behavior change from several different angles, using techniques from the fields of neuroscience, behavioral economics, behavioral psychology, persuasive technology, and user experience design.
In this session, we will look at the top reasons why learning fails to change behavior and what you can do instead. Drawing on current research into behavior change interventions, this session will:
- Help you diagnose the root causes for difficult behavior change challenges
- Map solutions using comprehensive research-based models
- Redesign learning materials to be more effective at motivating sustainable behavior change
The Design for Deeper Learning Annual Series invites learning & development experts to share ideas and insights with the people delivering learning programs within nonprofits, philanthropic organizations, and government agencies. Our goal is to elevate effective and inclusive adult learning practices in the nonprofit and public sectors so the people who work on behalf of our communities have the knowledge, skills, and tools they need to thrive, and the people served by nonprofits and the public sector live with joy and liberation.
The Design for Deeper Learning Series is moderated by Nancy Bacon, a teacher, instructional designer, and learning strategist who has worked for over 25 years in the nonprofit sector.
BONUS: Design for Deeper Learning builds on the information presented through The Trainer Academy, an on-demand course which has trained hundreds of people over the past three years. Participants in the Design for Deeper Learning Series will receive a discount code to access The Trainer Academy at a $50 savings.
You are encouraged to register for the full series to experience the full collection of knowledge and tools; you may register for just one of the sessions if you prefer.
Closed captioning will be available in all sessions in the series. We will do our best to accommodate any other accessibility needs expressed through the registration system.
For More Information:
Cost + Registration
- MANP Members save 10%!
- $67.50 Members | $75 Nonmembers
- Save by attending the entire series! The full 3-session series is available for $153.
- Enter promo code MANPFALL10 to receive discounted registration rate. This code is valid for individual session registration as well as the full series.
- This is a virtual event. You will receive an email with a Zoom link in advance of the event
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All sessions will be recorded. All registrants will receive the recordings and have access for 3 months. If you are unable to attend the session, we encourage you to register anyway so you receive all of the related materials.
About the Presenter
Julie Dirksen is the author of both Design For How People Learn and Talk to the Elephant: Design Learning for Behavior Change. She is a learning strategy consultant with a focus on incorporating behavioral science into learning interventions. Her MS degree is in Instructional Systems Technology from Indiana University. She’s been an adjunct faculty member at the Minneapolis College of Art and Design and is a Learning Guild Guildmaster. She is happiest when she gets to learn something new, and you can find her at usablelearning.com.
In conversation with:
Nancy Bacon is a teacher, instructional designer, and learning strategist who has worked for over 25 years in the nonprofit sector. Nancy began her career in international education, leading an ESL school in Boston and teaching social studies in the Philippines. She worked for ten years leading nonprofit fundraising and capacity building efforts alongside a community of Afro-Brazilian women in Salvador, Brazil. Nancy collaborates with diverse communities and organizations to design and deliver relevant outcome-based learning tools and experiences. Nancy co-hosts the Nonprofit Radio Show with Sarah Brooks, offering free, practical nonprofit learning for rural and small nonprofits.