The Journalist's Lens: Inside Media Strategy
Event Details
This webinar is offered in partnership with Utah Nonprofits Association.
We understand the challenges you face—limited resources, tight deadlines, and the overwhelming task of being seen and heard amidst the noise. Designed specifically for nonprofit professionals, it delves into the unique language of journalism and the logistical needs of newsrooms, especially TV news. Whether you’re new to media outreach or looking to sharpen your skills, this session provides actionable strategies to:
- Plan impactful media campaigns that amplify your mission.
- Pitch with confidence and clarity to reporters who can spotlight your work.
- Follow through effectively, ensuring your story gets the coverage it deserves.
And because we know you wear many hats, this isn’t just theory. Our interactive workshop will help you craft your next pitch on the spot—ready to send out and make an impact. It’s about empowering you to tell your story in a way that moves people, inspires action, and fuels your cause. Because the world needs to hear what you’re doing—and we’re here to help you make them listen.
Who Should Attend
Executive Directors/CEO's, Development Professionals, Marketing and Communication Professionals, Advocacy Spokespersons, and anyone desiring to become more equipped with personal relations and media outreach.
For More Information:
Cost + Registration
- MANP Members Save $45!
- $45 MANP Members / $90 Nonmembers
- Enter code LearnMANP25 at checkout when registering to receive member discount. An account on the Utah Nonprofits Association website is not required to register.
Register Here via Partner Website
About the Presenter
Becca Green has 15 years of professional experience in storytelling and strategic communication, including election campaigns and digital marketing, and a seven-year career in journalism at Fox 13 News in Salt Lake City. She recently started Becca Green Media, helping non-profits and mission-driven organizations add more intention to their communication to raise awareness and build community.